ABSTRACT
In surveys, the answers to questions are measures. Researchers define the constructs that they want to measure. They ask respondents questions, and they want the answers to those questions to be measures of those constructs. The degree of association between the construct and the answers is the way we know how well the question has been designed. The purpose of this chapter is to describe what we know about how to design questions, the answers to which are good measures of constructs.
