Born 1980-1989, they are China’s fi rst cohort of only-children due to the one-child policy, the cohort whose journey from the cradle to adulthood has been accompanied by China’s initiation and deepening of its reform and opening up, and China’s fi rst adopters of the Internet. This special cohort has been referred to as balinghou, the post-80ers, who have been at the center of the debate about contemporary Chinese youth. In this chapter, I explore how members of the balinghou represent a collective self online.