ABSTRACT
As the transition from industrial to information societies unfolds, certain social characteristics are gradually being unveiled. The peaks and valleys of information societies are coming into clearer focus. One of the valleys may very well be that privacy is becoming as obsolete as the pachyderm, much like computers of the 1960s. Technicians have found manifold ways to use ever-shrinking memory chips, transmitters, and computer software to capture data on individuals which can now only be measured in gigabytes (billions of bytes) of information.