Cross-Cultural Negotiation

Negotiation is a fundamental part of human communication. In fact, we negotiate all the time without realizing it, with everyone from our partners to children, friends, and colleagues. While negotiation has become somewhat a subconscious process with those who share similar values and behaviors, negotiating with those who come from different cultures, generations, professions, or nationalities requires us to be more aware and adaptive. In business, negotiation is an integral part. We don’t get what we deserve, we get what we negotiate. ¹