ABSTRACT

Globalization is an interesting word to use in connection with cross-cultural management. For many, globalization is a powerful force that either (1) erases borders and creates a homogeneous global culture or (2) reveals borders as a result of differences being juxtaposed and clashing with each other. The former implies that cross-cultural management will slowly become redundant, and the latter emphasizes the essential role of cross-cultural management. The truth is, of course, everywhere or somewhere in between.