Thank you for paying attention. In a world saturated with information, this is a lot to ask and to offer. This chapter’s aim, however, is to dissent from these rules. Put simply, I am not asking you to ‘pay attention’. Instead, my aim is to point out the contingency of a grammar that, just as it prepares you to pay attention, also prepares you to conceive of attention in crudely economic ways: as a resource, capital, commodity, investment, or deficit. 1