As well as producing your videos and showreel material, being able to use new media effectively is another part of your toolkit. The key to raising your profile is to create high-quality material that a community can like and share. According to Gavin Stewart, Principal Lecturer in Media Arts in higher education:

The only certainty of the new media is that we do not know exactly what the next development will be in the field. However, experts argue that we will see a move to a more intimate, personal and location-based model of consumption based on smartphones and devices like Google Glass. Regardless of how the technology develops, people will continue to want high-quality experiences that provide them with a sense of participation, an opportunity for expression, as well as for entertainment and information.