America's consumer markets have never been busier; bank tellers are dispensing cash to spendthrift clients without even consulting their bal­ ances. Bohemian poets, as we can see from the conspicuous consumption described here, are no longer immune to the contagious seductions o f the commodity world. This is not Baudelaire's poet-flaneur who was lured to the marketplace to look but not to buy. I n the space o f a few blocks, O'Hara's motivated, discriminating poet-consumer has found an whole range of cultural goods to purchase from all over the world, f rom hamburgers to Ancient philosophy. Robert Von Hallberg points out that all o f art and history (most o f it is not American) is available here, not through Eliotic "tradition," but through the benefits o f mass production and cheapness.1