Even though legal racial apartheid no longer is a norm in the United States, the habits of being cultivated to uphold and maintain institutionalized white supremacy linger. Since most white people do not have to "see" black people (constantly appearing on billboards, television, movies, in magazines, etc.) and they do not need to be ever on guard, observing black people, to be "safe," they can live as though black people are invisible and can imagine that they are also invisible to blacks. Some white people may even imagine there is no representation of whiteness in the black imagination, especially one that is based on concrete observation or mythic conjecture; they think they are seen by black folks only as they want to appear. Ideologically, the rhetoric of white supremacy supplies a fantasy of whiteness. Described in Richard Dyer's (1988) essay "White" this fantasy makes whiteness synonomous with goodness:

Power in contemporary society habitually passes itself off as embodied in the normal as opposed to the superior. This is common to all forms of power, but it works in a peculiarly seductive way with whiteness, because of the way it seems rooted, in common-sense thought, in things other than ethnic difference. . . . Thus it is said (even in liberal textbooks) that there are inevitable associations of white with light and therefore safety, and black with dark and therefore danger, and that this explains racism (whereas one might well argue about the safety of the cover of darkness, and the danger of exposure to the light); again, and with more justice, people point to the Judaeo-Christian use of white and black to symbolize good and evil, as carried still in such expressions as "a black mark," "white magic," "to blacken the character" and so on.