ABSTRACT
I. Association ASSOCIA TION is one of the fundamentals of the psychology of advertising. "Association of ideas" is governed by certain laws. Recognition of these laws is a contributory factor in the psychological process of persuasion.
I. Association ASSOCIA TION is one of the fundamentals of the psychology of advertising. "Association of ideas" is governed by certain laws. Recognition of these laws is a contributory factor in the psychological process of persuasion.