So far, we have focused almost exclusively upon two points of the communicative triangle: those speaking for GM, and their perspective on the subject matter. We have looked in detail at the arguments of some of GM's most powerful advocates – a President and a Prime Minister, eminent and rank-and-file scientists, news reporters and columnists, company chairmen and PR departments. We have seen a variety of genres: speeches and proclamations, reports, articles, interviews and web pages. Despite the apparent variety, all these sources have two things in common. First, they are all consciously directed, at least in part, at the 'general public'. Second, they include a lot of talking about talking.