By turning ‘fact’ and ‘truth’ inside out, it becomes more important that the nature of metaphor and other figural devices, such as the tropes of metonymy, irony and synecdoche are investigated. Jung’s use of amplification, paradox, fable, etc. fashions his rhetoric, and directly influences how analytical psychology works itself out in writings and, I’d propose, in practice (but that is another project I won’t tackle here). Without his distinctive use of the tropes, and his choice of them, Jung’s psychology could not happen.