This book builds on a long theoretical and empirical research tradition of studying media usage patterns and media users in everyday life. The goal of the book was to extend and adjust the already viable concepts of genre and sensemaking to the study of social media in everyday life, and this has generally proven analytically useful. Given the sparsely theorized phenomenon of social media in scholarship on digital media, the communicative perspective of genre offers a fi rst attempt at grasping social media as a communicative condition that is inextricably interwoven in the fabric of meaning of contemporary everyday life.