Any survey will be shaped by three broad sets of considerations: technical, practical and ethical. Technical considerations involve ensuring that matters such as sample design, questionnaire construction, scale development and the like are as rigorous as possible. Practical considerations mean that the survey design must take account of realities such as budgets, deadlines and the purpose of the research (e.g. student project, PhD thesis, government report). Ethical considerations must also shape the ﬁnal design of a survey. This chapter:
Q outlines some of the ethical issues that arise during survey data collection
Q distinguishes between responsibilities to survey respondents and those to colleagues, sponsors and the public.