Daminis is a chain of four clothes department stores owned and run by Mrs Damini Mahendra, henceforth referred to as Mrs Damini, and her son, Deepak. I met Mrs Damini in 1996 at their newly opened shop in Green Street in east London (a few doors down from Bubby’s shop, Chiffons, in fact). There are two other London shops, one in Southall Broadway and the other in the Edgware Road (opened December 2000), with the fourth branch located in Leicester in the East Midlands.