The adoption of the language of ‘sustainable development’ – the idea that development that the needs of the present should be met ‘without compromising the ability of future generations to meet their own needs’ was not widely accepted until the late 1980s (World Commission on Environment and Development, 1987: 43). Indeed, a significant amount of voluntary sector campaigning activity in the second half of the twentieth century has been geared towards

Friends of the Earth, founded in 1970, is the largest international network of environmental groups in the world; one of the leading environmental pressure groups in the UK; with 90 per cent of income from individual donations. Associated with it is the Friends of the Earth Trust which commissions detailed research and provides extensive information and educational materials.