During the past decades, the culture industries have multiplied media spectacles in novel spaces and sites, and spectacle itself is becoming one of the organizing principles of the economy, polity, society, and everyday life. The Internet-based economy deploys spectacle as a means of promotion, reproduction, and the circulation and selling of commodities. Media culture itself proliferates ever more technologically sophisticated spectacles to seize audiences and increase the media’s power and profi t. The forms of entertainment permeate news and information, and a tabloidized infotainment culture is increasingly popular. New multimedia, which synthesize forms of radio, fi lm, TV news and entertainment, and the mushrooming domain of cyberspace become extravaganzas of technoculture, generating expanding sites of information and entertainment, while intensifying the spectacle form of media culture.