Few subjects in the last two decades have attracted more attention than the media-religion interface. Examples include: cyberchurches, virtual pilgrimages, online missionaries, megachurches, emergent churches, cybertemples, e-prayer, religious blogs, televangelism, and religious radio. Increasingly popular are media genres such as spiritual rock music, contemporary religious novels, and faith-based video games. Houses of worship have become multimedia environments with big screen projection technology and sophisticated lighting and sound systems. Congregations are no longer confi ned to physical locales; interactive media create virtual or online churches. Th ese developments beg for closer examination.