While the concept of authenticity has long been restricted to the periphery of philosophy, it has recently been restored and accepted as a valuable contemporary issue. However, as already mentioned at the beginning of this investigation, the accounts presently available omit a crucial aspect: the reciprocal shaping of capitalism and the ideal of authenticity. The practice of authenticity is not immune to and independent from the capitalist modes of production that shape modern societies. This is why this chapter seeks to address authenticity in the context of contemporary capitalism.