Sustainability has become quite fashionable over the past several years. Indeed, the “Sustainability Revolution” (coined by Andres Edwards, 2005) is creating a deep and enduring shift in people’s consciousness and worldview. Sustainability now appears to be the strategic imperative of the new millennium. Today’s authors use the phrases sustainability, corporate social responsibility (CSR), corporate social performance (CSP), going green, or the “triple bottom line” (Elkington, 1998; Savitz and Weber, 2006) to express society’s desire to improve the longterm economic, social, and environmental performance of firms.