ABSTRACT
This book includes a collection of eight biographical essays about marketing scholars whose lives and careers span the development of marketing as a university discipline from the early twentieth century through today. Some of their names should be well known to students of marketing. Others may be total strangers. Each, however, made important contributions to the study of marketing. For the most part, these individuals were teachers and scholars, not practitioners, although for some their consulting work informed their thinking about marketing in important ways. Beyond what we can learn from their biographies about their thoughts on marketing, my goal has been to pay tribute to important marketing scholars.
