ABSTRACT
HY STUDY SUSTAINABILITY IN A BUSINESS SCHOOL? This is a legitimate question for an undergraduate or master’s-level student who has chosen
his/her specifi c discipline within business and is fi nishing all course requirements in anticipation of graduation and impending employment. The principal answer to this question and the message of this book is fourfold: (1) there is a signifi cant probability that within the next decade or two at most, the national and international business environment will be radically different from today; (2) this may be, in no small part, because of the enormous ecological challenges facing the globe and the feedback effects they have on our economic systems; (3) by necessity, issues of sustainability will be central to the strategic decision making of mid-sized and major corporations; and (4) any middle-level or senior manager unfamiliar with the issues, both theoretical and empirical, will be placing themselves and their fi rms at a serious competitive disadvantage.
