ABSTRACT
Introduction Governments can have a strategic role in the development of sporting and cultural events to encourage audience participation in arts, sport and cultural activity. While some governments have a visionary strategy toward the role of events in developing tourism, arts and sport in their province, other governments do very little to encourage or to develop events. The role of government can include:
• strategic planning of events; • providing incentives and funding policies and programmes; • providing operational support; • developing and managing large-scale events; • bidding for major events such as the Olympic Games; • developing event portfolios; • monitoring and evaluation.
