These initiatives are reflected notably in the performance of the Olympic movement, which has moved from an era of environmental protests such as those that characterised the Albertville Games to the enshrining of sustainability into the London 2012 Olympics and its association with the new ISO 20120 standard. The academic world has seen a growing volume of research ranging from papers on the carbon footprint of sports events to evaluating overall event environmental performance. The publication of Raj and Musgrave’s Event Management and Sustainability in 2009 in some ways symbolised this progress. While this record of improving environmental awareness is important, there remain a number of issues that will have an impact on the way in which environmental issues are addressed in the future. These include environmental scepticism, global recession, the education system, the intrinsic nature of events, the political system and the incentive framework for sustainable management.