I have asked about 100 people to demonstrate what they understand from (1) by getting them to complete the following statements in the underscored spaces:

Barbara Bush was (according to this author) implying that Geraldine Ferraro is

Consequently, Millie Kerr Bush is also

Validated against the rest of text of the original article, the success rate has been 99%. This indicates that readers have little or no difficulty accessing the appropriate lexicon entry cued by the words "something that rhymes with rich" (namely, bitch); and the question I pursue in this chapter is just what such a result reveals about the nature of a lexicon entry.