ABSTRACT
Public relations practitioners often talk in this way. In doing so, they recognize that few worthwhile efforts just happen. Someone must take the lead. And the statement above recognizes the importance of formal leadership (exercised by Mayor Glotz by virtue of his position in the community and the authority that goes along with it) and the informal variety (Ms. Smathers leads largely because of her persuasive powers and the respect that she commands as an individual).
