Perhaps the most remarkable feature of cultural studies today is the way that it is becoming global – along with trade, finance, communications and the university system as a whole. It’s taught, in one form or other, in most national academic systems. Which means that, wherever you are coming from, there will be people in the field working on material that belongs to ‘another culture’ than your own.This presents a challenge. On the one hand, as the discipline is globalised it becomes harder to take any particular cultural context as standard, let alone as universal.The horizons of dialogue, exchange and research are extended.This fits in well with the discipline’s orientation, since it has never claimed scientific objectivity and rarely assumes that it possesses analytic methods that hold good across different cultures. On the other hand, to the degree that regional cultures are in fact analysed around the world in terms of a set of methods and theories first developed in the West, the discipline becomes complicit in the logic by which regional differences are reduced under the guise of accepting them as differences.And the sheer variety of topics and histories brought into the discipline through globalisation, along with the consequent loss of shared references and competencies, threatens to disrupt its capacity to draw practitioners into a shared project.