In this chapter I want above all to bring out this internal diversity in the ethical environment. I shall deliberately not try to do this culture by culture. All the kinds of ideas I mention are likely to be found in many, if not all, human cultures. I shall not try to demonstrate that here. This is one of the points where philosophy is, in effect, saying ‘Look and see. It is like this, isn’t it?’ It is calling attention to something that, because it is part of everyday experience, can easily be overlooked in an academic context. Every reader, from whatever cultural background he or she comes, should see if these ideas are familiar. Only later in the chapter shall I say something explicitly about cultural difference.