ABSTRACT
The players play on the team; they do not playas a team. They have fixed positions they never leave. The second baseman never runs to assist the pitcher; the anaesthesiologist never comes to the aid of the surgical nurse. 'Up at bat, you're totally alone' is an old baseball saying. In the traditional Detroit design team, marketing people rarely saw designers and were never consulted by them. Designers did their work and passed it on to the development engineers, who in turn did their work and passed it on to manufacturing, which in tum did its work and passed it on the marketing people.
