One can’t help, after having read this far in this book, thinking of the now nearfamous song lyric by the rock and roll group, Timbuk 3, which states, “The future’s so bright, I gotta wear shades.” Yet, in a metaphorical sense, if the digital signage industry were the singer singing that lyric, the line would, frankly, be something of an exaggeration at this point in the industry’s life cycle. This would hold true both for North America and the major international markets where digital signage is burgeoning.