ABSTRACT
In order to begin to think about the role that fans and supporters play in sport
public relations and communication look at yourself. Which team do you
support? How do you express your commitment to that team? Do you
purchase merchandise? Are you a season ticket holder? Do you travel around
the world in support of your team? Have you created a scrapbook around your
team? Have you got pictures of your team posted on your bedroom wall? Do
you seekout friendswho support the same teamas you? If you can answer ‘yes’
to any of the above then you come into the category of fan and supporter and
you are an example of sport public relations and communication in action.
