ABSTRACT
But for full effectiveness all the work needs to be integrated into a unified programme for performance.
To make the present business effective may require one specific course of action. To make the future of the business different may require different action. Yet what is done to make the present business effective inevitably commits resources, inevitably moulds the future. What is done to anticipate the future inevitably affects the present business in all its policies, expectations, products, and knowledge efforts. Major actions in every one of the economic dimensions have therefore to be consistent with one another. Conflicts between the conclusions of the various analyses have to be reconciled. There has to be balance between the efforts. Otherwise, one effort undoes what another has been trying to achieve. The hard reality of the present must not be obscured by the lure of tomorrow's promises. But the difficult and discouraging work for tomorrow must also not be smothered by the urgencies of the present.
