ABSTRACT
Even the best-designed process, model, or technique is virtually worthless unless it is effectively and efficiently integrated into routine activities. Often, resistance to the additional evaluation arises. Some of this resistance is based on fear, misunderstanding, and lack of knowledge. Some is real, based on actual barriers and obstacles. Although the processes presented in this book is a step-by-step, methodical, and simplistic procedure, it can fail if it is not integrated properly, fully accepted, and supported by those who must make it work. This chapter focuses on some of the key issues needed to overcome resistance to implementing an evaluation process into the routine work of the meetings and events function.
