There are many good books on how to make wine and how to manage a vineyard. These processes will not be repeated here except to note that each management decision in the vineyard and the winery that leads to the wine product that is eventually available on the market will have marketing implications:

● Price: What are the costs of production and distribution? What earnings per bottle are required for reinvestment and distribution to shareholders? How will the price be received in the market in comparison with out competitors?