ABSTRACT
On the supply side risk is present at the very start, requiring a correct interpretation of market research and feasibility studies over the 30-50year life span of many resort investments. Risk is present in the location of many resorts on the ‘edge of civilization’, well removed from regular infrastructure and services that are the basis of quality service experiences. It is present in the operation of resorts where guests come to participate in challenging activities, regular sports or simply to unwind, a process that inevitably leads some of them to leave natural caution and common sense behind at home.
