Great fi lm design is about developing a sense of proportion, a feeling for what “works.” What “reads” well beyond the frame or frontal plane? Large trees framing the cattle run in Red River? Small trees? No trees at all? The artist’s entire effort should be to capture the viewers’ attention and keep them visually stimulated. Viewers want to see the results of your creative eye. An awareness of the various planes that exist behind the picture plane will help you think not only in terms of great composition but also three-dimensionally. Producing a fi lm requires intensive collaborative efforts. The storyboard artist, working from the concepts given by the director, can be one of the key creative fi gures helping to integrate all of the diverse elements that go into developing the “look” of the fi nished product. When dealing with design and color, basic design elements come fi rst and then you add color for visual impact.