ABSTRACT

Section 1.3.3 , however , pointe d ou t tha t below-the-line expenditur e i s growing a t a much faste r rat e tha n above-the-lin e expenditure . Sale s pro - motion activit y i n particula r (see Section 8.4 ) i s a very importan t mediu m in some marketin g programmes , a s are som e o f th e othe r form s o f below - the-line activitie s reviewed i n Chapter 8 .