Motivation Whenever you make a change of any kind that the audience does not want, or cannot understand, you have every prospect of frustrating them! If while watching someone demonstrating how to fit an accessory, you cut away to a closeup of their face, or pull· out to a long shot, the viewer will resentthe change. • A camera move can arise naturally-zooming in as the speaker points out details. • Or you can deliberately create motivation. The seated speaker gets up to fetch a book to show to camera. The move looks natural enough, but it allows the director to activate an otherwise static shot. • You can contrive business, having someone sit, alter their position, turn, put down an object, as a 'reason' to change the camera viewpoint.