ABSTRACT
Many organizations can easily highlight the problems they may have had in innovating successfully. Talk to colleagues, managers, team members or the receptionist, and they will all have an opinion on what is wrong and what needs to change. They can, with some conviction, identify where any individual organization is under-performing:
Not enough ideas Too many projects
Too long a development period Too short a product life Not enough management support Too much interference Not enough budget Too few resources Not enough innovation Too much innovation.
