Fortunately for post-war tourism growth, if the holiday accommodation was often run down, the standards at home for much of the population were also very basic and also run down. So, for several years, the sheer release from pressure made most visitors oblivious to what would now be seen as low standards of food and accommodation. If not exactly Heaven, it was enough in itself to be alive and to be on holiday, mainly beside the sea, especially when the sun shone.