ABSTRACT
The European Quality Award is the European equivalent of the Baldrige Award. The European Award took the Baldrige Award as a starting point, and refined it so that it had a similar but unique focus on the adoption of total quality as a business improvement vehicle. This development led to an approach that at the time was more business orientated than that of the Baldrige Award. However, in recent years both models have evolved, and both now have a high degree of business orientation.
