Recording and capturing high-quality audio and video are the first steps toward building a killer streaming media production. But the captured files need more work in order for you to increase your chances of a successful outcome. Before you encode with Windows Media Encoder, you need to optimize, that is, get the most out of your raw media file. You can do this with your editing program or Windows Media Encoder. This chapter goes over some of the fundamentals of optimization to prepare you for the next major step, encoding. By the time you finish, you’ll know how to:

• Optimize your audio

• Optimize your video

Optimize Your Audio The following sections gives you background about the properties of recorded sound. It also discusses some of the parameters you modify to achieve best sound quality before converting the audio file to a streaming media file.