When I gave you the overview of the workflow, back in Section I, I mentioned that each of the three main stages—Concept, Vision, and Production—requires a different mindset. It’s like you’re moving between three distinct creative personas—a virtual inner dream team of experts. Each expert has a specific job to do and knows exactly how to do it; but just like any other team, in order to work effectively together, they need a good manager. Without proper management, even the simplest project may fall into disarray.