Our Followership social capital site needs to do more than just extract outcome definition data from its members to create a reason to grow. To achieve the progress of Ford's “Keeping Together,” all participants must also persist in pursuing that reason, despite the challenges they may face. The key is keeping people engaged. And for that, our Followership social capital site must create access to quality for all participants equally. It must find the markers of human persistence that tell us where quality happens among people in an economy—not just with one another in the workplace, but among all parties to economic activity.