Why? Implementing a construction project is a major decision, which the client has to make after careful consideration of a need. For many clients, this could be a lifetime decision and therefore it is important that the project manager is familiar with aspirations for the project. The project manager’s role at the inception stage is limited and, where it is provided for in the terms of reference, they should be able to provide professional advice on how the project brings physical changes as well as changes to a client’s value system.