Physicians hold immense power and authority in healthcare—after all, they are the brains behind saving lives! They are in high demand and spread pretty thin most of the time. Being in a position of control and influence also comes with a lot of pressure and risk. Failure is not an option. Because physicians are expected to be super human (all knowing, all powerful, all healing), it can be more challenging to motivate them to change, especially if those changes minimize their power or add to an already overfull plate. If you are making changes that impact physicians, you need to be aware that the stakes are higher for this group to adopt and their change support needs are likely to be greater than other groups.