It is common knowledge that physicians are a unique stakeholder group in healthcare. They have varying employment arrangements (employee, contracted, community, privileged at multiple locations, solely independent, etc.), and their change experience is also more complex than other groups because of the range of changes for each specialty. Depending on the physician’s employment type, they may have to use several different EHR platforms, or the same one configured in different ways depending on where they practice. They are also somewhat leaderless. Although physicians do have extensive governance from peers and regulators, a typical service line director in a hospital or a clinic manager has much less authority or influence over their behavior or motivation to change it. Don’t forget that physicians are almost always time constrained as well.