By now you have no doubt realized that manuals and warnings cannot be an add-on afterthought at the end of product development, but rather must be planned for from the beginning. The more organically a product and all its collateral elements can grow together, the more effectively they will work together to give the manufacturer a competitive edge. Marketing professionals know that good “branding” is critical to a successful sales campaign-that is, all company products and communications must present a similar image to the public. That same cohesiveness is essential in product safety as well.