ABSTRACT

The production process often involves many people and specific sequential steps to assemble, build, and launch a project. The most important aspect of production is not the production stages themselves, but how to navigate those stages in a way that supports team building, buy-in, and the delivery of something everyone feels good about, including the end users—kids. The designer is important not only at the beginning of the production process but also throughout production because his or her continued involvement helps to keep the product vision alive, which means an end result that is cohesive and consistent—magic instead of mud.