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Happy, cute and tough: can designers create a product personality that consumers understand?
DOI link for Happy, cute and tough: can designers create a product personality that consumers understand?
Happy, cute and tough: can designers create a product personality that consumers understand?
Edited ByDeana McDonagh, Paul Hekkert, Jeroen van Erp, Diane Gyi
Edition 1st Edition
First Published 2003
Imprint CRC Press
Pages 6
eBook ISBN 9780429211898
